How to Build an Email List From Scratch
Email marketing not only helps you to build a relationship with your audience, but gives you a way to nurture leads and convert them into long lasting customers. No matter what type of business you are into, an email list is the essential element of a successful marketing strategy. With that list, you can promote your business, and showcase your products, all while turning subscribers into paying customers.
Here are some proven ways to build your email list from scratch:
Make A Unique Cta (Call To Action) For Each Landing Page Or Blog
The people who visit your blog or web site are looking for something specific, so your CTA needs to meet those needs.Personalized calls-to-action have a better view-to-submission rate than calls-to-action that are the same for all visitors.Of course, personalized CTAs only work if you create that quality content in the first place, but that process doesn’t have to be expensive.
If you offer information directly related to your visitor’s needs, your email newsletter won’t feel like a gimmicky advertisement. Instead, it will feel valuable,a key principle for a long-term customer retention plan.
For Each Page Of Your Website, Create A Pop-Up Or Slide-In
We are not talking about early 2000’s pop up here, that would really be bothersome.Instead Timed pop up ads or onsite retargeting would help.After a user spends a certain amount of time on your page,he/she can receive a pop-up relevant to the content on that page.
An authorized person from the marketing division should ensure that this pop-up didn’t show up if someone came to the page from the newsletter (because, they were already signed up), and also didn’t pop-up on a sales page (because it could interrupt someone’s purchasing decision).
Use Humor Or Sarcasm In Your Cta’s
It would be so infiltrated with “Yes or No” web offers on a daily basis, we barely see them anymore. To increase your email lists, you might want to inject some personality into your CTA copy. We always pause and laugh when we see a CTA with a small, “No thanks, I don’t want to become rich,” button underneath a prominent “Yes, sign me up!” link. It reminds us there’s a person behind the button, and, while it’s meant to be a joke, it also creates a feeling for us to hesitate before clicking “no, thanks”. When the CTA is “sign up for more emails!” it is simple to click “no,” but it is a little more difficult to say no to gaining weight or becoming richer.
Advertise Your Email Newsletter In Your Email Signature And Social Media Accounts
You might not have a long list of email subscribers, but that doesn’t mean you can’t create one strong updated email list. If you have a following on Twitter, or on Facebook, or businesses you communicate with via email, why not use those loyal connections to build an email list? You can also try pitching an email newsletter on your business’s Facebook, Twitter, or LinkedIn accounts. The people who follow you on those sites already know they like you, but they aren’t necessarily the same people who receive your newsletter. Give them the option.
Publish More Landing Pages
With the aid of customized landing pages, you can appeal to a larger audience. Every person who visits your site needs something different, so the more landing pages you can create to answer each person’s individual needs, the more sign-ups you’ll gain. It’s like a shopping mall. The more services you can provide to appeal to particular demographics, the more customers you’ll attract. Someone could be looking for winter wear, while someone else might just want some casual clothes.
Conclusion:
Building an email list remains the most widely used and successful marketing tactic. Email marketing is unparalleled when it comes to connecting with customers personally. Email lists that have been carefully curated and heavily personalized will undoubtedly increase repeat traffic to your eCommerce website.
It takes time to build an email list from scratch. However, by employing these straightforward strategies, you have a greater chance of creating a new email list in half the time!
Some approaches will be more effective than others. But in the end, what matters is combining them to produce the best outcome for your company.
